￼There have been a number of new entrants to the market in the last few years, which is fantastic because the more players there are, the more innovation there will be, and the more reasons people will have to enjoy the benefits of shopping online.
Without deliberate design, Maria McCloy has been a pioneer throughout much of her career. “People reading your magazine would probably cringe, but there are no spreadsheets and I don’t have a business plan. I just do it.”
Trademarking the humble kanga, however, may prove to be more difficult. African fashion may be a burgeon- ing trade but dismissing it as a cottage industry would be a mistake. Prized beyond designers’ ability to repurpose customary cloths in modern shapes, the continent’s textile industry is worth $400 billion. And it is expected to grow by 25% come 2020.